About
Gym software stopped at scheduling. We build what comes next.
Fitagentic is a growth and coaching system for the agentic era. Two AI engines share one knowledge of your gym, one to get members and one to keep them, both in your own voice.
Why we exist
Gym software stopped at scheduling. Growth got left to you.
For years, gym software has meant a calendar, a card reader, and a check-in kiosk. It stores your members. It never grows the gym. So the growth work, the funnel, the follow-up, the retention, the reactivation, lands on the owner, on top of coaching and running the floor. We built Fitagentic because that gap is exactly what AI is finally good enough to close.
What changed
The agentic era changes what a growth system even means.
Software can now do the work, not just store the data. It can write the funnel, work the list, coach the member, and answer at midnight, in your voice, with you in control. A growth system is no longer a place you log in to do the work yourself. It is a team that does the work for you and shows you exactly what it did.
The method
Two engines, one brain.
Lead Agentic gets members
It builds your funnel, works your existing list, and reports what every funnel earned, down to cost per member.
See how it worksCoach Agentic keeps them
It clones each coach's voice and sends the retention touchpoints that keep members active, with a full audit.
See how it worksThey share one knowledge of your gym, so nothing is handed off and nothing sounds generic. The funnel that closed the lead and the coach that welcomes them are the same system.
How we build
AI-native, owner-controlled, and legible to machines.
You raise autonomy only as you trust it, and a full audit shows every message the AI sent, drafted, or skipped. Everything we build is structured to be read by both people and AI agents, because the next buyer to arrive at your site may be software acting for a member.
Why we build for the agentic eraWho is behind it
Built by an operator who has done this before.
Fitagentic was founded by Bill Colbert, a CMO-level growth operator who has built and sold marketing systems, spent more than twelve years in the HubSpot agency ecosystem, and was building AI-native before it was a category.
Read Bill's background