Your athletes have a race date. Everything else should run off it.

The shape of the year

A Hyrox gym does not have a churn problem. It has a calendar problem.

Every other gym loses people slowly and for no stated reason. Yours lose them on a schedule you could circle in advance, which is bad news and also the opening: a problem with a date on it is a problem you can staff.

How a Hyrox gym runs it

One race block, start to finish.

This is not a feature list. It is what happens in your gym between a race being announced and the Monday after it, once Fitagentic is doing the parts that currently depend on somebody remembering.

1. 01 / 16 weeks out

   Registration opens. Your funnel opens with it.

   You clone the funnel from your last block, change the race and the date, and publish. It is live on its own link with a QR code for the front desk. Because funnels are per offer, your race block does not have to share a page with your general membership, and the two stop competing for the same visitor.

   • The landing page, the offer and the intake questions are drafted from your own website, in your voice.
   • A campaign goes out by email and text to everyone who ever asked about Hyrox and everyone who raced with you last season.
   • Past inquiries and lapsed racers are the cheapest athletes you will ever sign.

   app.fitagentic.ai/funnel

   

2. 02 / 12 weeks out

   Intake asks what a Hyrox coach would ask.

   Six questions before they pay: which race, what date, Open or Pro, singles or doubles, roughly what their kilometer splits look like, and which station wrecks them. They see week one of a real plan about two minutes later, built from those answers, and the full block lands on their phone the day they join.

   • Real programming, not a PDF: loading off percentages, RPE, tempo, rest, and progression that moves.
   • Squads form by race date and division, so the athlete eight weeks out is not doing the same session as the one who races on Saturday.
   • What they log reshapes the block, and their coach can override any of it.

   join.fitagentic.ai

   

3. 03 / 8 weeks out

   The morning queue is the whole job.

   Every morning your coaches get a short list: who has gone quiet for three days, who just put twenty kilos on the sled, who has not logged a run since Tuesday, who is racing in nine days and has gone silent. Each one comes with a message already drafted in that coach’s voice.

   • Each coach picks their own rung. Manual drafts nothing, Assisted writes and the coach sends, Agentic sends inside the limits the coach sets.
   • Injury, billing, cancellations and real frustration always go to a person. That is not configurable away.
   • Every message sent, drafted or skipped is logged, so you can read back exactly what your gym said to somebody.

   app.fitagentic.ai/coaches

   

4. 04 / Race week

   The details that usually live in a group chat.

   Start times, travel, what to eat, how the roxzone will feel, what to do when the sled is heavier than the one in your gym. It goes to the people racing that weekend and to nobody else, because the system knows who is on which start list.

   • Cohort messaging by race date, so the athlete racing in March is not reading March instructions in January.
   • Their coach signs it, because it is written in their coach’s voice, not in a brand voice.

5. 05 / The Monday after

   The block nobody runs, and the one that pays.

   This is the moment the year is decided. The goal is gone, the group chat goes quiet, and a person who trained five days a week for three months has nothing on the calendar. Fitagentic treats race day as a trigger rather than an ending: the athlete gets a message on the Monday, a recovery week that actually exists, and a route into the next block before the habit breaks.

   • The $19.99 per month coaching membership is what carries them between blocks, and it is the reason the off season stops being a hole in your revenue.
   • Everybody who raced is already segmented, so next season’s campaign writes itself.

The one that pays

Race day is a trigger, not an ending.

Ask any Hyrox gym where their members go and you will get the same answer: they raced, and then they drifted. It is the most predictable cancellation in fitness and almost nobody has a system pointed at it.

New members coached through their first weeks: 87 percent still training at six months, against 60 percent for members left alone after a one hour orientation. Dr. Paul Bedford, retention study of about 1,000 new members.

Bolt on, no switching

You are not moving your gym onto a new platform.

Hyrox gyms have usually just finished setting up their stack, and nobody wants to migrate a class schedule in the middle of a season. Fitagentic sits on top of what you run.

What it replaces

Price it against the person you were about to hire.

The job here is the one a front desk hire or a virtual assistant does: answer every inquiry the week registration opens, chase the ones who went quiet, and stay on athletes after they race. So that is the honest comparison, and it is a staffing line rather than a software line.

The staffing alternatives run from about $600 a month for a commission only closer to about $2,145 for a part time front desk shift, and every one of them covers only the hours you rostered. None of them answers the athlete who inquires at ten on a Sunday night. Here is what this costs.

Good questions

What Hyrox gym owners ask first.

HYROX is a trademark of its respective owner. Fitagentic is independent software and is not affiliated with, endorsed by, or sponsored by HYROX.